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Letterings, Logos, & Branding



Class Description:

Lettering, Logos, & Branding is an unique class that is full of imagination, creativity, and art skills running wild. This class takes art education beyond the norm and serves as a starting point for practical, real-world application.

Content Overview:

Students will learn how letters and words serve as art, seen in every culture throughout history. Throughout the 3 Trimesters, students will draw and paint their own alphabet, and illustrate original logos that help identify their own custom brand! They also learn about licensing their art onto products, which could be sold in the global market.

Class Covered Subjects:

Letter design, Logo design, Brand development , Calligraphy, Textures,

Shading & Shadowing, Drawing & Painting, Licensing and Product Design, Style difference.

Materials:

Watercolor, Watercolor paper, sketch paper, pencils, color pencils, fine point pens, markers, graphite pencils, acrylic paint, ink, and crayons

Keywords:

  • Illustrations
  • Letter Development
  • Expression/ Emotion
  • Stylized
  • Logo & Brand
  • Color Palette
  • Calligraphy
  • Monogram

课程介绍:

品牌设计课是一门独特而充满魅力的课程,课程充满想象力,创造力和艺术奔放,这使艺术教育超越了常规,成为了实际应用的起点。品牌在商业世界中无处不在。课程向孩子介绍了营销和商品的机会主义领域。

内容概述:

学生将学习所有艺术字体和艺术字母。在整个学年三个学期中,学生将绘制自己设计的字母,而且可以展示他们自己设计的品牌作品!他们还了解了如何将其艺术设计品牌放到产品上,在全球市场产生效益

课程涵盖主题:

文字设计,商标设计,品牌发展,书法,肌理,光影,绘画,授权与产品设计,风格差异。

材料:

水彩,水彩纸,素描纸,铅笔,彩色铅笔,细尖笔,马克笔,石墨铅笔,丙烯颜料,墨水和蜡笔

关键词:

  • 插图
  • 字体发展, 交织文字
  • 表达/情感
  • 风格设计, 品牌艺术, 商标设计
  • 调色板艺术
  • 书写艺术

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